ROCAWEAR ANNOUNCES PARTNERSHIP WITH THE NEW YORK YANKEES

Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season. Jameel Spencer, EVP Marketing, men?s division, Iconix Brand Group, Inc., commented, ?Jay-Z has been a long-time fan of the Yankees, regularly attends [...]

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Jennifer Gareis